reframing your weight loss goal

There's been so much talk about what we've been eating and drinking during lockdown but is 'weight loss' the best goal to set?

​There are several reasons why we might want to reframe ‘weight loss’. It is after all focusing on the very thing we don’t want ‘weight’. How much more compelling it would be if we could focus on what we do want, a slim body, flat tum, size zero or whatever our goal really is. Secondly it is an ‘away from’ goal because again it is what we don’t want. The most important reason we need to reframe it is because it does not conform to any of the rules of SMART goals. It is totally unspecific – how much weight loss is going to mean success? One might go on and on forever. It can be measured but which measure is the most meaningful, body fat ratio, waist or hip measurement, stones or pounds lost? Who is to say what is achievable? What is realistic and in what context and when is it to be achieved by? Is it any wonder then that the weight loss business is so huge? Per…