Think of giving feedback as a gift that you are offering someone. Just like any present, you want the other person to like it, to realise you’ve thought about what they’d like and you’ve taken the trouble to buy it and give it to them. Also, like a gift you wouldn’t throw it at them or leave it somewhere for them to find, you would wait for a good opportunity and then present it to them at a time when they aren’t busy doing something else and at a time when you know they will be receptive. The feedback sandwich is the name we give to the structure of feedback that is given and received in the spirit of a gift.
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